The Rise of Video Cover Letters – A Simple Way to Make a Strong First Impression

Over the years, job applications in India have slowly changed. Earlier, most people would send a resume and a written cover letter, and that was enough. But now, with more competition, companies want something extra — something that helps them know the person better. That’s where video cover letters come in.

A video cover letter is a short video where you introduce yourself, talk about your skills, and explain why you want the job. It’s not a movie or a formal speech. It’s just a quick way to show the company who you are.

More job seekers in India, especially younger candidates, are trying this method. At Career Builders, we are seeing more interest in this format because it’s simple, clear, and different.

What Is a Video Cover Letter?

A video cover letter is a short clip — usually between 1 to 2 minutes — where you speak directly to the camera. You tell the employer a little about yourself, what you’re good at, and why you’re applying for the job.

You don’t need to be a professional speaker. You just need to be honest and prepared.

Think of it like this: your resume shows your qualifications. Your video cover letter shows your personality.

Why Should You Try It?

Many people ask: “Is this really helpful?”

The answer is yes, especially when done correctly. Here are some reasons why video cover letters can make a difference:

You stand out: Most people still send only a written resume. A video helps you be remembered.
It shows confidence: Being able to talk clearly shows that you are sure of yourself.
It’s more personal: The hiring team can see your expressions, tone, and how you carry yourself.
It saves time: Companies get to know you faster through a short video than by reading long emails.

Career Builders recommends this method for jobs that involve communication, sales, teaching, or any role where personality matters.

How to Make a Good Video Cover Letter?

You don’t need expensive equipment or editing software. A smartphone with a good camera and some basic planning is enough.

Here’s a step-by-step guide:

1. Write Down What You Want to Say

Don’t just switch on the camera and start talking. First, write down your points. Keep it short and to the point.

Your video can include:

Your name and what job you’re applying for
A quick summary of your background
One or two key skills
Why you’re interested in this company or job
A short thank-you message

2. Practice a Few Times

Before recording, read your points a few times. Don’t try to memorize every word. Just speak naturally, like you’re having a simple conversation.

3. Find a Quiet and Clean Spot

Choose a place with good light and no background noise. The background should not be messy. A plain wall or clean room is fine.

4. Dress Properly

Wear neat clothes that you would wear to an in-person interview. It shows that you are serious about the job.

5. Keep It Short

Try to finish your video in 90 seconds or less. Don’t add too many points. Just give the most important information.

6. Check and Share

Watch your video once before sending it. Make sure your voice is clear and nothing looks odd. Upload it to Google Drive or YouTube (set it as “unlisted”) and share the link in your email or resume.

Mistakes to Avoid

Many people make these small mistakes that hurt their chances:

Reading from a screen without looking at the camera
Speaking too softly or too fast
Shaky camera or bad lighting
Very long videos
Trying to be funny or casual when it’s not needed

Always remember: this is still part of your job application. Keep it professional and simple.

At Career Builders, we’ve seen candidates lose good chances just because their videos were poorly made or too casual.

Who Should Use Video Cover Letters?

Not every company asks for one. But if the job is in areas like:

Sales
Customer support
Teaching
Media or marketing
Front office roles

…then sending a video cover letter can be helpful.

Even if the company hasn’t asked for it, adding a video (when the job post doesn’t say not to) can give you an edge.

What Should You Say in Your Video?

Here’s a sample structure you can follow:

“Hi, my name is Priya. I recently completed my MBA and I’m applying for the sales executive role at your company. During my internship, I helped increase product sales by 20% through local promotions. I enjoy working with people and solving problems. I’m excited about this job because I believe I can contribute to your team. Thank you for watching.”

Keep it short, clear, and polite.

Final Thoughts from Career Builders

Video cover letters are not just a trend. They are becoming part of modern job applications. In India, where the job market is crowded, every small effort counts. A good video cover letter shows that you care, and that you are ready to try new things.

At Career Builders, we always say: it’s not about perfection, it’s about preparation.

Want more such tips? Keep checking Career Builders for simple advice that works for Indian job seekers. From resume writing to interview preparation, we make sure you get help that actually helps.

Try your first video cover letter today. You never know — it might just land you the job.

The Rise of Video Cover Letters – A Simple Way to Make a Strong First Impression